andreas vasileiou

Lipton

The final result for this redesign of the logo and package for Lipton is inspired by the sun and its effects on human culture with the goal of communicating the refreshing qualities of Lipton's iced tea. When the first men became conscious of the light that was emitted from the sun, and the relationship that exists between light and day - darkness and night - the sun and the moon, they assigned them each values. The sun received the positive values: life, refreshment and flourishing nature. So it would seem as the perfect representative for a refreshing beverage.